Navigating the complexities of financial services marketing through a bibliometric analysis of the Journal of Financial Services Marketing (2009-2022)
Year of publication: |
2023
|
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Authors: | Bhaskar, Ratikant ; Onyia, Okey Peter ; Pandey, Dharen Kumar ; Ananda S |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 4, p. 724-747
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Subject: | Bibliometric analysis | Financial services | Financial services marketing | JFSM | Journal profiling | Scopus |
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