Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
Year of publication: |
2008
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Authors: | Grewal, Rajdeep ; Chandrashekaran, Murali ; Dwyer, F.Robert |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 5, p. 886-902
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