Navigating on mobile shopping applications : examining the interplay among online customer experience, customer brand relationships and customer citizenship behavior
Ishita Bansal and Anand Thakur
| Year of publication: |
2024
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|---|---|
| Authors: | Bansal, Ishita ; Thakur, Anand |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 45.2024, 3, p. 256-295
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| Subject: | customer brand relationships | customer citizenship behavior | mobile shopping applications | Online customer experience | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2024.2352668 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049444