Navigating the digital landscape : how e-marketing and product attractiveness shape company reputation from a customer-centric perspective
Khelood A. Mkalaf, Amer A. Kadhum, Rami Hikmat Al-Hadeethi and Ammar Al-Bazi
Year of publication: |
2024
|
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Authors: | Mkalaf, Khelood A. ; Kadhum, Amer A. ; Al-Hadeethi, Rami Hikmat |
Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 7.2024, 2, p. 140-157
|
Subject: | Companies' reputations | Credibility | E-Marketing | Marketing fraud | Marketing risks | Online consumer behaviour | Quality | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Reputation | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Handel | Online retailing |
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