Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Year of publication: |
2020
|
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Authors: | Haenlein, Michael ; Anadol, Ertan ; Farnsworth, Tyler ; Hugo, Harry ; Hunichen, Jess ; Welte, Diana |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 63.2020, 1, p. 5-25
|
Subject: | marketing communications | marketing implementation | marketing mix | social media | social networks | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Marketing |
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