What drives Kuwaiti consumers to purchase luxury brands?
Year of publication: |
2020
|
---|---|
Authors: | Mostafa, Mohamed M. ; Arnaout, Jean-Paul |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 30.2020, 1, p. 86-102
|
Subject: | Luxury consumption | consumer profiling | brand image | Kuwait | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management |
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