Need for cognition as motivation to process publicity and advertising
Year of publication: |
2008
|
---|---|
Authors: | Hallahan, Kirk |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 14.2008, 3/4, p. 169-194
|
Subject: | Werbewirkung | Advertising effects | Kognition | Cognition | Öffentlichkeitsarbeit | Public relations |
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