Organizational goals and communication objectives in strategic communication
Kirk Hallahan
| Year of publication: |
2015
|
|---|---|
| Authors: | Hallahan, Kirk |
| Published in: |
The Routledge handbook of strategic communication. - New York, NY. [u.a.] : Routledge, ISBN 0-415-53001-6. - 2015, p. 244-266
|
| Subject: | Kommunikation | Communication | Interne Kommunikation | Internal communication | Betriebswirtschaftliches Ziel | Corporate objective | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468322