Negative brand names
Adriana Manolică, Corina-Elena Mititiuc, Teodora Roman
| Year of publication: |
2018
|
|---|---|
| Authors: | Manolică, Adriana ; Mititiuc, Corina-Elena ; Roman, Teodora |
| Published in: |
The review of economic and business studies : REBS. - Iaşi : [Verlag nicht ermittelbar], ISSN 2068-7249, ZDB-ID 2480537-3. - Vol. 11.2018, 1, p. 31-44
|
| Subject: | Brand names | Negative connotation | notoriety | attitude | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/rebs-2018-0063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007249