Negative Emotionen älterer Konsumenten in der Kaufsituation
Year of publication: |
2009
|
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Authors: | Schliewe, Jana |
Publisher: |
Ilmenau : Verl. proWiWi |
Subject: | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Emotion | Intelligenz | Intelligence | Ladengestaltung | Store design | Event-Marketing | Event marketing | Theorie | Theory | Deutschland | Germany | Erlebniskauf | Emotionale Produktdifferenzierung | Alter |
Description of contents: | Table of Contents [gbv.de] |
Extent: | IV, 79 S. graph. Darst. |
---|---|
Series: | Ilmenauer Schriften zur Betriebswirtschaftslehre. - Ilmenau : Pro WiWi, ISSN 1866-2145, ZDB-ID 2407075-0. - Vol. 2009,4 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Ilmenau, Techn. Univ., Diplomarbeit, 2008 |
Notes: | Literaturverz. S. 64 - 77 |
ISBN: | 978-3-940882-14-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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