Negative word of mouth (NWOM) using compartmental epidemiological models in banking digital transformation
Year of publication: |
2023
|
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Authors: | Méndez Suárez, Mariano ; Danvila del Valle, Ignacio |
Other Persons: | González-Tejero, Cristina Blanco (contributor) ; Gavrila Gavrila, Sorin (contributor) |
Published in: |
Contemporary economics. - Warsaw : University of Finance and Management, ISSN 2300-8814, ZDB-ID 2605668-9. - Vol. 17.2023, 1 (31.3.), p. 77-91
|
Subject: | NWOM | negative word of mouth | epidemiological models | banking | digital transformation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.5709/ce.1897-9254.500 [DOI] hdl:10419/297622 [Handle] |
Classification: | L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration ; M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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