Negotiation differences between two diverse cultures
Year of publication: |
1996
|
---|---|
Authors: | Mintu‐Wimsatt, Alma ; Gassenheimer, Jule B. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 30.1996, 4, p. 20-39
|
Publisher: |
MCB UP Ltd |
Subject: | Co‐operative marketing | National cultures | Negotiating | Philippines | Selling | USA |
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