Net promoter and revenue growth : an examination across three industries
Year of publication: |
2024
|
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Authors: | Dawes, John |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 1, p. 4-18
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Subject: | Net Promoter Score | revenue | growth | word of mouth | Virales Marketing | Viral marketing | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Customer satisfaction | Einnahmen | Revenue |
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