The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations
Year of publication: |
2024
|
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Authors: | Lacohee, Hazel ; Souchon, Anne ; Dickenson, Peter ; Krug, Louise ; Saffre, Fabrice |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 241-260
|
Subject: | net promoter score | service organizations | critical review | loyalty | word-of-mouth | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Verkaufsförderung | Sales promotion |
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