Network effects: Do they warm or chill a budding product?
Year of publication: |
2010
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Authors: | Albers, Sönke ; Krafft, Manfred ; Mantrala, Murali |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 1, p. 20-22
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