Networked Innovation Drives Profits - Growing demand for innovation is overwhelming manufacturers' ineffective invention-to-innovation processes. To match demand, firms can practice networked innovation. The practice allows companies to co-invent with customers, to source and market innovations anywhere, and to anticipate as well as respond to supply and demand changes.
| Year of publication: |
2005
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|---|---|
| Authors: | Radjou, Navi |
| Published in: |
Industrial management : the magazine for better management in industry. - Norcross, Ga. : Institute of Industrial Engineers, ISSN 0019-8471, ZDB-ID 4108498. - Vol. 47.2005, 1, p. 14-21
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