Networks of relations and word-of-mouth communication
Steffen Lippert, Giancarlo Spagnolo
| Year of publication: |
2011
|
|---|---|
| Authors: | Lippert, Steffen ; Spagnolo, Giancarlo |
| Published in: |
Games and economic behavior. - Amsterdam : Elsevier, ISSN 0899-8256, ZDB-ID 1002944-8. - Vol. 72.2011, 1, p. 202-217
|
| Subject: | Kommunikation | Communication | Soziales Netzwerk | Social network | USA | United States | Social Web | Social web | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009243233