Networks of relations and word-of-mouth communication
Year of publication: |
2011
|
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Authors: | Lippert, Steffen ; Spagnolo, Giancarlo |
Published in: |
Games and economic behavior. - Amsterdam : Elsevier, ISSN 0899-8256, ZDB-ID 1002944-8. - Vol. 72.2011, 1, p. 202-217
|
Subject: | Kommunikation | Communication | Soziales Netzwerk | Social network | USA | United States | Social Web | Social web | Virales Marketing | Viral marketing |
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