Neue Formen der Handelswerbung
Year of publication: |
2012
|
---|---|
Authors: | Walsh, Gianfranco ; Hille, Patrick ; Dose, David ; Brach, Simon |
Published in: |
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb. - Wiesbaden : Springer Gabler, ISBN 3-8349-3423-2. - 2012, p. 695-717
|
Subject: | Handelsmarketing | Retail marketing | Werbung | Advertising | Innovation |
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