Neue Kunden gewinnen ohne Werbebudget : Chancen und Risiken des viralen Marketing für kleine und mittlere Unternehmen (KMU)
Autoren: Jochen Schwenk ...
| Year of publication: |
2011 ; 1. Ausg.
|
|---|---|
| Authors: | Schwenk, Thorsten |
| Other Persons: | Schwenk, Jochen (contributor) ; Thyroff, Astrid (contributor) ; Schwenk, Gerd (contributor) ; Fingerhut, Torsten (contributor) ; Fingerhut, Thorsten (contributor) |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Kundenanalyse | Customer analysis | Befragung | Interview | KMU | SME | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 123 S. 8 farb. Ill 210 mm x 148 mm, 189 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8423-4577-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859778