Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations
Christopher N. Cascio, Matthew Brook O'Donnell, Joseph Bayer, Francis J. Tinney Jr., and Emily B. Falk
Year of publication: |
2015
|
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Authors: | Cascio, Christopher N. ; O'Donnell, Matthew Brook ; Bayer, Joseph B. ; Tinney, Francis J. <Jr.> ; Falk, Emily B. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 4, p. 559-575
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Subject: | social influence | recommendations | word of mouth | mentalizing | valuation | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization |
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