Neuroeconomics : foundational issues and consumer relevance
Year of publication: |
2008
|
---|---|
Authors: | Egidi, Giovanna ; Nusbaum, Howard C. ; Cacioppo, John T. |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 1177-1214
|
Subject: | Neuroökonomie | Neuroeconomics | Konsumentenverhalten | Consumer behaviour |
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