Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Hans-Georg Häusel
| Year of publication: |
2012 ; 2. Aufl.
|
|---|---|
| Authors: | Häusel, Hans-Georg |
| Publisher: |
Freiburg : Haufe-Lexware |
| Subject: | Neuroökonomie | Neuroeconomics | Marketing | Neuromarketing | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Markenführung | Brand management | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 256 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 15 Beitr. |
| ISBN: | 3-648-02941-X ; 978-3-648-02941-1 ; 978-3-648-02942-8 ; 978-3-648-02943-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009657021