Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Hg. von Hans-Georg Häusel
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Häusel, Hans-Georg (ed.) |
| Publisher: |
Freiburg : Haufe |
| Subject: | Neuroökonomie | Neuroeconomics | Marketing | Neuromarketing | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Markenführung | Brand management | Deutschland | Germany | Hirnforschung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 229 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Ent. 11 Beitr. - Literaturangaben |
| ISBN: | 978-3-448-08056-8 ; 3-448-08056-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003400798