Neuromarketing im Tourismus : potenzielle Wirksamkeit in der Hotellerie
Pia Winkler
| Year of publication: |
2015
|
|---|---|
| Authors: | Winkler, Pia |
| Publisher: |
Hamburg : disserta Verlag |
| Subject: | Iberotel Boltenhagen | Neuromarketing | Tourismusmarketing | Tourism marketing | Hotellerie | Hotel industry | Deutschland | Germany |
| Extent: | XVI, 197, XIII-XC Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Masterarbeit |
| ISBN: | 978-3-95935-070-9 ; 978-3-95935-086-0 ; 978-3-95935-071-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011437207