Neuromarketing : inside the mind of the consumer
Year of publication: |
2017
|
---|---|
Authors: | Hsu, Ming |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 59.2017, 4, p. 5-22
|
Subject: | marketing | consumer behavior | marketing research | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
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