Neuromarktforschung : Analyse und Prognose von Markenwahlentscheidungen mittels klassischer und neurowissenschaftlicher Methoden
von Franziska Rumpel
| Year of publication: |
2010
|
|---|---|
| Authors: | Rumpel, Franziska |
| Other Persons: | Erichson, Bernd (Reviewer) ; Sadrieh, Abdolkarim (Reviewer) |
| Subject: | Marktforschung | Market research | Neuromarketing | Theorie | Theory |
freely available
| Extent: | Online-Ressource Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Magdeburg, Univ., Fak. für Wirtschaftswiss., Diss., 2010 |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008699428