Neuronale Wirkungszentren der Marke
Peter Kenning
| Year of publication: |
2005
|
|---|---|
| Authors: | Kenning, Peter |
| Published in: |
Neue Ansätze in Markenforschung und Markenführung. - Frankfurt am Main : Dt. Fachverl.. - 2005, p. 20-26
|
| Subject: | Handelsmarke | Store brand | Werbepsychologie | Psychology of advertising | Emotion | Neuroökonomie | Neuroeconomics |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003323981