Never forget where you're coming from : the role of existing products in adoptions of substituting technologies
Year of publication: |
2014
|
---|---|
Authors: | Gerlach, Jin ; Stock-Homburg, Ruth ; Buxmann, Peter |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, S1, p. 133-145
|
Subject: | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Kundenzufriedenheit | Customer satisfaction |
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