New advertising agency roles in the ever-expanding media landscape
Year of publication: |
2018
|
---|---|
Authors: | Windels, Kasey ; Stuhlfaut, Mark |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 39.2018, 3, p. 226-243
|
Subject: | Werbewirtschaft | Advertising industry | Kommunikationsmedien | Communication media |
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