"New and improved" direct marketing : a non-parametric approach
Year of publication: |
2002
|
---|---|
Authors: | Racine, Jeffrey |
Published in: |
Econometric models in marketing ; 16. - Amsterdam [u.a.] : JAI [u.a.], ISBN 978-0-7623-0857-6. - 2002, p. 141-164
|
Subject: | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Nichtparametrisches Verfahren | Nonparametric statistics | Theorie | Theory |
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