New and improved : the story of mass marketing in America ; [with a new introduction by the author]
Richard S. Tedlow
| Year of publication: |
1996
|
|---|---|
| Authors: | Tedlow, Richard S. |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | USA | Marketing | Geschichte |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXX, 483 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87584-672-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004307545