New approaches for innovative business in the era of internet marketing and advertising
guest editors: Dr. Georgios Tsekouropoulos, Assoc. Prof. Maurizio Canavari
| Alternative title: | Special issue: new approaches for innovative business in the era of internet marketing and advertising |
|---|---|
| Year of publication: |
[2019]
|
| Other Persons: | Tsekouropoulos, Georgios (ed.) ; Canavari, Maurizio (ed.) |
| Publisher: |
Inderscience Enterprises Ltd.: [Genéve, Switzerland?] |
| Subject: | Online-Marketing | Internet marketing | Internet | Innovation | Werbung | Advertising | Marketingmanagement | Marketing management |
| Extent: | Seite 97-196 Illustrationen |
|---|---|
| Series: | International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. vol. 13, no. 2 (2019) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105470