New generation distribution channels and customer experience used in marketing financial products and services in digital transformation
Year of publication: |
2021
|
---|---|
Authors: | Eren, Berrin Arzu |
Published in: |
Emerging challenges, solutions, and best practices for digital enterprise transformation. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-8587-0. - 2021, p. 1-23
|
Subject: | Bankgeschäft | Banking services | Finanzprodukt | Financial product | Vertriebsweg | Distribution channel | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing |
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