QR code m-payment from a customer experience perspective
Year of publication: |
2024
|
---|---|
Authors: | Eren, Berrin Arzu |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 1, p. 106-121
|
Subject: | Customer experience | Intention to use | ISSM | QR code m-payment | Turkey | Türkei | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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