New industry entrant and the supplier bargaining power : the case of Netflix in Korean OTT market
Woonghee Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Lee, Woonghee |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 23.2023, 2, p. 23-30
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| Subject: | OTT | Netflix | Supplier Bargaining Power | Verhandlungsmacht | Bargaining power | Lieferantenmanagement | Supplier relationship management | Südkorea | South Korea | Markteintritt | Market entry | Verhandlungen | Negotiations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18374/JIBE-23-2.3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014424561