New insights into the acceptance of mobile internet services : a mixed-method approach
Andrea Groeppel-Klein and Joerg Koenigstorfer
| Year of publication: |
2007
|
|---|---|
| Authors: | Groeppel-Klein, Andrea ; Koenigstorfer, Joerg |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007, 1, p. 72-92
|
| Subject: | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Werbepsychologie | Psychology of advertising | Technikfolgenabschätzung | Technology assessment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003560278