"You never walk alone" : how loyal are soccer fans to their clubs when they are struggling against relegation?
Year of publication: |
2010
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Authors: | Koenigstorfer, Joerg ; Groeppel-Klein, Andrea ; Schmitt, Marco |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 24.2010, 6, p. 649-675
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Subject: | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Emotion | Deutschland | Germany |
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