New media, branding and global sports sponsorship
Year of publication: |
2008
|
---|---|
Authors: | Santomier, James |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 10.2008, 1, p. 9-22
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | new media | branding | globalisation | sports sponsorship | marketing | technology |
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