Why do some advertisements get shared more than others? : quantifying facial expressions to gain new insights
Daniel McDuff, Jonah Berger
| Year of publication: |
2020
|
|---|---|
| Authors: | McDuff, Daniel ; Berger, Jonah |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 4, p. 370-380
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2020-027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495751