New perspectives on business model innovations in emerging markets
Year of publication: |
2020
|
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Authors: | Kumar, V. ; Srivastava, Rajendra Krishan |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 5, p. 815-825
|
Subject: | Emerging markets | Emerging market innovations | Developed market innovations | Bottom-of-pyramid (BoP) | Grassroots innovation (GRI) | Corporate social responsibility (CSR) | Reverse innovation | Corporate Social Responsibility | Corporate social responsibility | Schwellenländer | Emerging economies | Innovation | Geschäftsmodell | Business model |
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