New perspectives on customer "death" using a generalization of the Pareto/NBD model
Year of publication: |
2011
|
---|---|
Authors: | Jerath, Kinshuk ; Fader, Peter ; Hardie, Bruce G. S. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 5, p. 866-880
|
Subject: | Konsumentenverhalten | Consumer behaviour | Zeit | Time | Pareto-Optimum | Pareto efficiency | Theorie | Theory |
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