New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model
Year of publication: |
2012
|
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Authors: | Jerath, Kinshuk ; Fader, Peter ; Hardie, Bruce |
Publisher: |
[S.l.] : SSRN |
Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Zeit | Time | Pareto-Optimum | Pareto efficiency |
Extent: | 1 Online-Ressource (35 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 10, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.995558 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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