New product development in an omnichannel world
Santiago Gallino and Robert Rooderkerk
| Year of publication: |
2020
|
|---|---|
| Authors: | Gallino, Santiago ; Rooderkerk, Robert |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 63.2020, 1, p. 81-98
|
| Subject: | new product development | omnichannel | cross-functional cooperation | data analytics | innovation | Innovation | Produktentwicklung | New product development | Westliche Staaten | Western countries | Innovationsmanagement | Innovation management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0008125620951969 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309223