New product development performance success measures: an exploratory research
Year of publication: |
2016
|
---|---|
Authors: | Awwad, Abdulkareem ; Akroush, Dr. Mamoun N. |
Published in: |
EuroMed Journal of Business. - Emerald Group Publishing Limited, ISSN 1758-888X, ZDB-ID 2455829-1. - Vol. 11.2016, 1, p. 2-29
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | New product development | Internal learning | New product capabilities | New product knowledge | New product knowledge sharing | New product marketing performance |
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