Creative marketing for new product and new business development
ed. by Akira Ishikawa ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Ishikawa, Akira (contributor) |
| Publisher: |
Hackensack, NJ [u.a.] : World Scientific |
| Subject: | Marketing | Kreativität | Neues Produkt | Unternehmensentwicklung | New products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 320 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 981-277218-9 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004925490