New Product Introduction and Seasonality Effect in Food Products Retailing
Year of publication: |
2007-03
|
---|---|
Authors: | Rajagopal |
Institutions: | Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) |
Subject: | New product development | market demand | aggregate demand | seasonality | consumer preference | retailing | time spread | product launch | shopping behavior | synchronization |
Extent: | application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 2007-01-MKT |
Classification: | C51 - Model Construction and Estimation ; D12 - Consumer Economics: Empirical Analysis ; M11 - Production Management ; M31 - Marketing |
Source: |
-
Bharadwaj, Anandhi, (2014)
-
Rajagopal, (2006)
-
Al-Jundi, Salem A., (2019)
- More ...
-
Orchestration of the Marketing Strategy under Competitive Dynamics
Rajagopal, (2010)
-
Rajagopal, (2010)
-
Consumer Culture and Purchase Intentions towards Fashion Apparel
Rajagopal, (2010)
- More ...