New product launch for eagle brand : marketing management case study - A and B
Year of publication: |
2016
|
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Authors: | MacMillan, Amy |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 12.2016, 4, p. 177-197
|
Subject: | New Product Launch | Brand Manager | Team Building | Marketing or Management Case Stuy | Markenführung | Brand management | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Markenimage | Brand image |
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