Giving green a second thought : modeling the value retention of green products in the secondary market
Year of publication: |
2015
|
---|---|
Authors: | Majid, Kashef Abdul ; Russell, Cristel Antonia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 5, p. 994-1002
|
Subject: | Green marketing | New products | Brand extensions | Product value | Secondary market | Öko-Produkt | Sustainable product | Öko-Marketing | Markenimage | Brand image | Markenführung | Brand management | Markentransfer | Brand extension | Produktentwicklung | New product development | Marketingmanagement | Marketing management |
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