New product models for test market data
Year of publication: |
1983
|
---|---|
Authors: | Narasimhan, Chakravarthi ; Sen, Subrata K. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 47.1983, 1, p. 11-24
|
Subject: | Marktforschung | Innovation |
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