New product preannouncing behavior : a market signaling study
Year of publication: |
1988
|
---|---|
Authors: | Eliashberg, Jehoshua |
Other Persons: | Robertson, Thomas S. (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 3, p. 282-292
|
Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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